La Oveja Churra Mascot Design
La Oveja Churra is a dessert place for "Sweet Churros", the owner wanted to have a mascot that represented their business and they entrusted me with the design.
This was the final version of the character approved by client.
![](https://cdn.myportfolio.com/d65a9924-6a1d-4983-8a09-9bbcb2e5c41b/91674aaa-83e7-46f0-b6d3-4dac7d4cb39e_rw_3840.jpg?h=b4d8a7aedba061771a19a5e3501bf297)
![](https://cdn.myportfolio.com/d65a9924-6a1d-4983-8a09-9bbcb2e5c41b/c7a829bd-c159-48c6-bf3f-f619c1826843_rw_3840.jpg?h=48bda73d9d8ac3c7be924928c53b250a)
![](https://cdn.myportfolio.com/d65a9924-6a1d-4983-8a09-9bbcb2e5c41b/58c619d5-6c17-4394-b7f0-b16f809683fb_rw_3840.jpg?h=7abd8fcdb466780101eb2ee023a6973c)
Every project is a jurney of constant dialogue with the client, and in this case the client already had a very clear idea of what he wanted. These are some of the sketches of that tweaking process.
![](https://cdn.myportfolio.com/d65a9924-6a1d-4983-8a09-9bbcb2e5c41b/3d644600-8aae-4db5-822e-574b08bde2a0_rw_3840.jpg?h=cad432f416762beec28f32e375d17056)
![](https://cdn.myportfolio.com/d65a9924-6a1d-4983-8a09-9bbcb2e5c41b/1f6097a4-8770-441e-b0ba-e6ecafc07f8b_rw_3840.jpg?h=fbe9e8d0e200c9c894ca7426fb1023f1)
![](https://cdn.myportfolio.com/d65a9924-6a1d-4983-8a09-9bbcb2e5c41b/fc0ad371-6a6d-4847-b5f5-b668616c44a9_rw_3840.jpg?h=080da76f3130f38baa79ff4c591eeaf9)
![](https://cdn.myportfolio.com/d65a9924-6a1d-4983-8a09-9bbcb2e5c41b/9c4c90c2-830b-4bca-a16f-eba848348586_rw_3840.jpg?h=6006d56c8016f1d1064ef2d429396aba)
![](https://cdn.myportfolio.com/d65a9924-6a1d-4983-8a09-9bbcb2e5c41b/f3944638-7bd3-4799-bf86-d243efd09743_rw_3840.jpg?h=72cc0e091a4804493ee9464b03bc6afe)
![](https://cdn.myportfolio.com/d65a9924-6a1d-4983-8a09-9bbcb2e5c41b/a4c7d319-8e56-460d-9634-2106ef5b41b4_rw_3840.jpg?h=c1be5257dbdfb6eb29507a017956d755)
![](https://cdn.myportfolio.com/d65a9924-6a1d-4983-8a09-9bbcb2e5c41b/974dadc3-adee-4a23-917c-0af24a03d246_rw_3840.jpg?h=12304b31b7b8794e3e7e8bf93dfae877)
Once the character was defined i did some explorations for his body language and expressions so the client could see the potencial of the character.
![](https://cdn.myportfolio.com/d65a9924-6a1d-4983-8a09-9bbcb2e5c41b/36d32e9a-49ce-4978-b118-760d2a842fa4_rw_1200.jpg?h=0447ce913f7a61a735a26540c750e7e3)
![](https://cdn.myportfolio.com/d65a9924-6a1d-4983-8a09-9bbcb2e5c41b/ae358140-2244-441d-b3f3-4edc7b32c856_rw_1200.jpg?h=ba8a33d9c454d112089ba93f0accddda)
And when this was approved I was commisioned to illustrate some posts for Social Media.
![](https://cdn.myportfolio.com/d65a9924-6a1d-4983-8a09-9bbcb2e5c41b/b17575b2-b013-44ee-ad27-d77e6b1e86d2_rw_1920.jpg?h=759e392b9505db28629338d4fe69bd31)
![](https://cdn.myportfolio.com/d65a9924-6a1d-4983-8a09-9bbcb2e5c41b/232e7bc2-6ad7-4b42-9b22-e0bfdffbb139_rw_1920.jpg?h=974b2064a727cae178de957a2317b94b)
![](https://cdn.myportfolio.com/d65a9924-6a1d-4983-8a09-9bbcb2e5c41b/62330b0f-67d9-4c54-9da3-6c4085231e23_rw_1920.jpg?h=5aec00576474c9752396c4988b4de02d)
Finally i wanted to share some previous sketches of early aproaches and character design explorations which the client liked but wasn't convinced.
![](https://cdn.myportfolio.com/d65a9924-6a1d-4983-8a09-9bbcb2e5c41b/bc5523c8-c45e-445f-951f-8b06f3c8a281_rw_3840.jpg?h=b81f99297315fadefc69e1757f4ffe37)
![](https://cdn.myportfolio.com/d65a9924-6a1d-4983-8a09-9bbcb2e5c41b/f4dd6071-19dc-46c3-9dd1-877e42f55be1_rw_3840.jpg?h=5164113e844b3ea52d14cfa45b7f46db)
![](https://cdn.myportfolio.com/d65a9924-6a1d-4983-8a09-9bbcb2e5c41b/5739bd41-f731-489f-b79a-e67d12033c78_rw_3840.jpg?h=77770ecd71b1689eafd6aa4b81d17f92)
![](https://cdn.myportfolio.com/d65a9924-6a1d-4983-8a09-9bbcb2e5c41b/b81fd249-b2b5-4672-88d7-e564859b5417_rw_3840.jpg?h=11021ea7071ac5a8d187f1dbf0e4bb45)
![](https://cdn.myportfolio.com/d65a9924-6a1d-4983-8a09-9bbcb2e5c41b/7d3f92fc-893a-4466-b6b6-cc1677031879_rw_3840.jpg?h=8a114e8759daca5727a21e0f553a274f)
![](https://cdn.myportfolio.com/d65a9924-6a1d-4983-8a09-9bbcb2e5c41b/982b5aaa-7df1-45fa-81eb-1398a2c8c615_rw_3840.jpg?h=19ab5d90fb2af329973427488ff44ac2)
And that was the story of "Oveji" the official mascot of "La Oveja Churra"
Hope you liked to see my creative process!
Thank you!