Hello! This is
Pingolito
(Rubén Lara)
Illustrator and visual director with over 16 years of experience, specializing in character driven illustration and visual development for studios and agencies.
I collaborate with creative teams to build distinctive visual identities, characters, and illustrated worlds that combine humor, nostalgia, and a playful edge. My background in illustration, 2D animation, and motion graphics allows me to create expressive key art, animated assets, and motion-ready visuals designed to integrate smoothly into production pipelines, support storytelling, and maintain strong visual consistency across digital content, products, and campaigns.